Key Principles of Consumer Protection

A "key principle" is the fundamental source or basis of something.  

The ACCC promotes competition and fair trade in markets to benefit consumers, businesses, and the community.  Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.The

Australian Competition and Consumer Commission (accc.gov.au)

The fundamental basis of consumer protection lies within understanding this information and its purpose.